Pinterest is such a great resource for Bloggers. On our Blog, we receive about 40% of our views from Pinterest alone. The amount of views that we have gotten could be significantly higher if we would have originally set it up properly. When we first started we just made up some boards and pinned whatever we thought was interesting to us. That was our first mistake. People don’t follow you just for what you are interested in.
When we decided to start a new Blog, we started a new Pinterest account, and will be setting it up properly right from the start.
Create boards that will engage followers
On our first Pinterest account we created random boards, this time we have created very specific boards that had received a lot of pins from our followers. Of the boards we have created, some are specific to our blog niche, while others are just topics that people are interested in.
Here are some of the board titles we will be using:
Blogging Tips and Tricks
Crafts and DIY
You can change these to suit your blog. If, for instance, you have a Beauty Blog, then you would change some to the ones that are more specific to your blog. The idea is to get people that are interested in what you are writing about. For our Blog we write about Health, Diet and Fitness. So, it makes sense to have boards that are focused on Health and Wellness, Fitness, Smoothies and other recipes because they are all categories that we will be writing blog posts about, and we can post our own content to these boards. Ensure that create a board that is specific to your Blog. A “Best of Board”. We haven’t created this one yet, as of the release of this post because we are still working on our new website.
Pin Quality Pins
When we say pin quality pins, this applies to both the pins that you produce as well as the ones that you in to your boards.
For your own pins, ensure that you use quality photos, write an engaging description that includes key words that can be easily found in Pinterest, remembering that Pinterest IS a search engine like google. Always double check that your URL is correct, no one likes a broken link!
When pinning other people’s pins, try to pin quality content that will keep your followers coming back for more. Pin content that you find interesting or think your followers may find interesting as well, you never know when it could be a new pin that goes viral. You can also search for the most popular pins in a category. If we find a pin in recipes that has been pinned 10,000 times, then there is a good chance that our followers may also be interested in that pin. (Remember keep your followers engaged).
The biggest downfall for most bloggers is that they use their Pinterest mainly for self-promotion. If you want more followers, then you need to find quality pins that your followers will like and then they will see the pins that you release and possibly look at them since you only pin quality pins. We have been doing about 1 pin of ours for every 8 repins of others. On our new account, we are going to up that to 1-12 or more.
Switch to a Business Account
Why should you switch to a business account? That is an easy one, you are a Blogger, and in time you will want to make money at it. The biggest advantage you get with a business account is it gives you analytics. By using analytics, you can see which pins are being repined or viewed the most. You can possibly design more pins with the same layout. It also gives you analytics on which boards are viewed the most.
Get “Rich” Pins
By getting rich pins, it allows people to see additional information about your pins.
They give you a nice bold header, a secondary Pin description so your information will always be tied to the pin you created, even if someone changes the original description. Your website URL will also be attached.
All you need to do is to insert the metadata into one of your blog posts and validate it, then apply for Rich Pins, it usually only takes a few hours to be approved.
There is so much more to Pinterest, it can be overwhelming without some guidance, but if you set up your account properly from the start and follow the guidelines that we have set out, then your Pinterest account should succeed and bring plenty of viewers to your blog.
The one thing we didn’t touch on in this post is Tailwind, the Pinterest and Instagram Scheduler. I only use this for Pinterest, but it has been a real lifesaver for our Pinterest account. With all the extra analytics for boards and pins, I’ve been able to cut back on the amount of group boards that we have been pinning to. It also allows you to schedule Pins so I now only spend about an hour a week setting up a week’s worth of pins and Tribes. We will get more in-depth about Tailwind in a future post.
We will also have a post on how to find new followers right off, and how and why you should join group boards on Pinterest and FaceBook groups to get more views to you blog. If you missed our last blogging post 10 Things We Wish We Knew Before We Started Blogging, then you can check it out here www.levelsofminimalism.com/120-day-healthy-living-exchange/10-things-we-wish-we-knew-before-we-started-blogging
You can check out our old Pinterest account at https://www.pinterest.ca/realminimalism/
This is our New and Improved account at https://www.pinterest.ca/healthydiet4you/
If you would like to try out Tailwind, the scheduling app for Pinterest just click the link below and Try It For Free.
You can also follow us on these other social media sites.
Mark & Shelly
You can check out some of our previous posts, just click on the pictures below. Or if you'd like to see any of our posts from the last year then you can click on this link. https://www.levelsofminimalism.com/feacb410d7bf0b3a2a89a362c4ca1aadf7a21165
Join us for our journeys into minimalism, health and diet as well as our travel series.
Disclosure: This site contains affiliate links, meaning that at no cost to you, I will earn commission if you click through and make a purchase.